The Ethics of Technology Platforms

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Tech platforms have been designed in ways which try and form habits on the basis of people's perceived cognitive biases, dopamine studies. If you're wanting to design a winning product or service, help people do what they already want to do. The products and services that make you feel foolish or stupid or dumb, you stop using. So those are the two key maxims. And the third one is simplicity changes behavior.

BJ Fogg is a pioneering research psychologist and founder of the iconic Behavior Design Lab at Stanford which has taught everyone from the founders of Instagram to the leading technology ethicist Tristan Harris. In this episode Fogg speaks to Carl Miller about his new book Tiny Habits, how he cracked the code of habit formation and the potential dangers of unleashing behaviour design on the world. See more about the book here: https://www.amazon.co.uk/Best-Sellers-Books/zgbs/books

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