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Ride Sharing Growth - Is Uber Getting More Profitable Over Time?
This is something that was a little buried also in the s1 but you can find um where they come out and say in 2017 our ride sharing category position in the u.s in canada was significantly impacted by adverse publicity events which we covered. The contribution margin for the core platform business which is of course the ride sharing and uber eats which was 18 percent a year ago was actually negative 3 percent in q4 of last year. So really sort of dangerous trend there where we start to see them even that's a direct reflection of of the subsidies and competition completely so i said get more profitable now let's dig into that!