The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

180: Jonathan Brill, Turn uncertainty into opportunity

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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What Is the Future of the Organization?

We built what we call the future unit. It was a team of social scientists, people with economic understanding,. People who understood some of legal people who understood technology and people who understood business operations. And we acted as kind of an analyst group within the organization. Up until that point, all market intelligence had been dispersed across the organization. So we stared to centralize it. What we rapidly discovered is that if you have one team in the middle that's working across functions, but sits in one silo under one executive like you get corporate antibodies really fast. These kinds of programmes have been very successful in companies like shell oilThat they do this, they manage to avoid a tremendous amount of risk

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