
Influence by Robert B. Cialdini | Audiobook Summary
Top Audiobooks Summaries
00:00
The Consistency Principle
Most cultures value consistency and it's associated with clarity, reliability, or honesty. Consistency also provides a mental shortcut to minimize our thinking effort. The more public you're stand, the more reluctant you'll be to change it for fear of appearing inconsistent. Unfortunately, blind consistency is often used against us.
Transcript
Play full episode