The Importance of Science in Popular Culture

Physicist Brian Cox and comedian Robin Ince return for a new series of Radio 4's witty, irreverent and unashamedly rational look at the world according to science. In a special programme recorded as part of this year's Cheltenham Science Festival, Brian and Robin are joined by special guests Ben Miller and Robert Winston to explore the choppy waters of science and fame. Are we are entering a golden age of science popularity? Is there a genuine interest in the wonder of science and is science the real star or is it simply being dumbed down as a result of our celebrity obsessed culture? They'll be asking whether science needs to be popular and whether this new wave of enthusiasm has any real impact on science policy, or the quality of science being done in this country. Has science finally found the S Factor? Producer: Alexandra Feachem.