6min chapter

FOMO Sapiens with Patrick J. McGinnis cover image

S9 Ep11. Mindy Weinstein on the Power of Scarcity

FOMO Sapiens with Patrick J. McGinnis

CHAPTER

McDonald's McRib

For those of us who maybe we're launching a company or we have a product that just is not moving off the shelf, it's like, I built this nice thing that nobody wants. How can we learn? Like, what's a great example of how this has been masterfully used to get people to move and make a purchase decision? Right. So there's so many different examples of incorporating scarcity into your business no matter what size you are. And McDonald's was a bigger example because they would periodically release their McRib sandwich which really boosted up sales.

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