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McDonald's McRib
For those of us who maybe we're launching a company or we have a product that just is not moving off the shelf, it's like, I built this nice thing that nobody wants. How can we learn? Like, what's a great example of how this has been masterfully used to get people to move and make a purchase decision? Right. So there's so many different examples of incorporating scarcity into your business no matter what size you are. And McDonald's was a bigger example because they would periodically release their McRib sandwich which really boosted up sales.