3min chapter

The Sleeping Barber - A Business and Marketing Podcast cover image

SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon

The Sleeping Barber - A Business and Marketing Podcast

CHAPTER

What Makes Cantar's Data Base Valuable?

lie cantar's data base, i think it's something that's genuinely fat interesting in a in the context that you're also using it to help evaluate, you know, in the brands in report. So mayb horhe what makes cantors dataas valuable? Oh, many things. One is the size. And this also has to do with the breadth and width and depth. This is a truly global data base, so it's not just a few a market, right? So it is global. It goes from usual beak markets of the states, uk, and and europe and but it also measures china and other emerging markets like latam or africa,

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