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What's underneath brand building for creators
Creator Science
Building Equity on a Good Name
A lot of people start building equity on a name that they think is good and ostensibly could be good but is from an intellectual property standpoint unavailable or difficult to build a path forward. Name is a hard also availability is hard right like if you come up with a good name doesn't mean you can actually use it. It's tough there's not like a perfect answer but I kind of I would say it this way like if you could spend an extra month on it today to then accrue all the benefit of that better name for the next six months and then not have the pain of trying to undo and rebrand that six months from now it's worth spending that extra month today.
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