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198 - Start Your 2022 Marketing Plan Now with our Top 3 Tips | Dave Gerhardt

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How to Build a 20 20 Annual Plan?

A common mistake that i see at almst all stages companies is over committing to unrealistic goals, and so not being able to have it based in reality. I think wo'e got to do the top down and bottoms up a planning. And so take where you're at to day and just kind of drag that out and assume very, very modest, if no big changes.

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