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What Is Consulting?
IBM is one of the most recognizable and a very highly ranked brand strength around the world. But because of that, it's not as public facing, even though it's one of themost recognized logos ever. And so you've got to always stay ahead. It's about hiring people who are willing to learn. At the same time, in my view, it's what really drives you to be customer centric. You can educate me. I think of it as how to improve business and apply technology and see it all the way through.