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How Etsy Found Its Purpose and Crafted a Turnaround

Cold Call

CHAPTER

How Did Etsy Take Off?

Etsy was founded by bob calin, a craftsman who wanted to help craftspeople sell their wares in an economical way. The company's founders never thought much about the buyer experience and how they would make it easy for people to find them. "The culture of the place, if you can imagine, was an extension of the founder," says co-founder David Perry.

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