2min chapter

The Vergecast cover image

Microsoft’s big AI Build and Max’s messy streaming launch

The Vergecast

CHAPTER

The Importance of Hats in Advertising

"Hats are the first good experience I've ever had on the Internet," he says. "I bought a hat from an Instagram ad like an hour and a half ago ... Oh my God, it's working." He adds that if all advertising worked like hats, he'd be much happier. 'It is fascinating to think about putting an A.I. at the operating system level'

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