17min chapter

Thinking Allowed cover image

THE ENGLISH

Thinking Allowed

CHAPTER

Emotional Language and Imagery in the Brexit Campaign

This chapter explores the emotional language and imagery used in the Brexit campaign, highlighting how it was more impactful than the economic arguments used by the Remain campaigners. The Leave campaign effectively tapped into emotions and utilized certain ideas of landscape and place, such as the White Cliffs of Dover and pubs, to mobilize support.

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