People were getting the free resource, but no one was purchasing anything. So what that signalled to me is that the offering i was giving them was not a fit for what they needed. I created a new less expensive, on on one offer, just a one off, 90 minute session i called a podcast planting session. And so now for people who get the free podcast launch check list through pintrest or elsewhere, they get, you know, that list in the workshop, and then it invites them to do a 90 minute call with me to plan their podcast,.
Weāre back behind-the-scenes, babe! In this episode, Amelia revisits Softer Soundsā top ten marketing practices to update us on whatās going great & whatās not working anymore.
Tune in to hear aboutā
- The difference between marketing and sales
- Shifting your marketing focus from growth to nurturing
- How direct sales, SEO, online communities, lead magnets, free workshops, paid ads & podcasts are working for Softer Sounds
- Why we quit Pinterest ads (ā¦for now)
Then, please share this episode with a friend! And let us know what marketing channels & strategies are working (or not working) for you lately.
Links & resourcesā
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āæ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)