#110 - Writing better emails with data-backed optimization (Will Allred, Co-Founder & COO @ Lavender)
30 Minutes to President's Club | No-Nonsense Sales
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How to Write a Better Sales Email
One thing that I've seen really successful is any thoughts, parentheses. One of the things that sellers need to realize is that people don't read email for comprehension. They're reading it strictly for categorization. And so refocusing everything within your email to talk about them, their situation,. Their problems, that is something that I wish I could just put a sticky note on everyone who's in sales computer.
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