2min chapter

Marketing Against The Grain cover image

Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

Marketing Against The Grain

CHAPTER

How to Be a Successful Marketing Leader

Joanna: One of the hardest things about being a marketing leader is context switching. When you're in house, there's a wage to orchestrate your day and only get more effective throughout the day. I think what Kip said, now that I'm consulting, it is manic. So they're different problems, but it's something we all feel for sure.

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