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April Dunford on product positioning, segmentation, and optimizing your sales process
Lenny's Podcast: Product | Growth | Career
How to Build a Storyboard in Sales?
In the workshops that i do. we work through so first we get the gang together, right? So i want representation from sales, marketing, product, customers, success c o,. everybody in the room together. And then we're going to work through the five piece parts. Once we've got here's what we compete with. Here's what we're different thiss the value we can deliver no one else can. These are the kind of people that really love our stuff. Then we can document that in a document. That's an amazing example. That makes it so real is the output of this process"
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