Search Engine Optimization

When companies are targeting short tail, high volume key words, there's two things actually. One is that it requires a ton of effort, even for sights with high doman authority. Two, and probably more importantly, this keywords tend to be really top of funnel and don't always correlate with trial sign ups or down loads. So it's possible that you spend a bunch of time a bunch of money to rank for a keyword that actually doesn't really do all that much good,. And it's even harder to write good content for short tail keywords.