B2B Marketing with Dave Gerhardt cover image

#53: Building the career resource for content marketers with Superpath creator Jimmy Daly

B2B Marketing with Dave Gerhardt

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How Do You Come Up With Pricing?

"I'm telling you, this is how people make up pricing. You have to just be able to like back in the napkin it and I think what you said is really important to underrated details." "The package that we sold is worth thousands and thousands of dollars, not 300 bucks," he says. 'It actually worked incredibly well, but I don't think people would pay what it's actually worth'

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