Lochhead on Marketing cover image

205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective

Lochhead on Marketing

00:00

The Evolution of Personal Computer Software

Exploring the history of personal computer software category design, from the dominance of various applications by different companies to Microsoft's strategic move of bundling products together to revolutionize productivity in the PC market.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app