The Cost of Attention CPM

I'm very opposed to the concept of an attention CPM. It's a bit early, I think, eventually, let's step back a bit. If you can get your product to be distinctive, as well as your brand assets, then you're at least ahead of the curve. So that basically means that active attention sits behind that reach point. And I think that's a really solid way to think about it. But what I will say, and you mentioned cost is, I’mvery opposed to the idea of an Attention CPM. The data shows that attention needs to be a factor in terms of what you're willing to pay for a particular unit.