RV 83 - Revamping Marketing Planning | The Revenue Formula
GTM Live
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How to Lower Customer Acquisition Costs in Your SaaS Company
Revenue operations like end-to-end can make a great case for this. It's kind of hey You need fewer people to work through those shitty MQR and you need fewer ads to serve them in the first place Chris: I've been talking about Lowering B2B companies lowering customer acquisition costs using this method since 2017. And when you're able to get more good fit customers with less money, then you grow and scale with it.
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