RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
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Why B2B Companies Don't Do It
The winning players are either In an established category and capturing demand. Most of them have built a new category and have created all the demand for it So why don't B2B companies do this? I was on a podcast a couple weeks ago and The reason is because there's been an entire ecosystem built over the last 15 years in B2B marketing. Every single platform Google Facebook six cents display ads Anything else are all competing to prove that they're the one That got the revenue so over the past 15 years they train every B 2B marketing executive to only Only value leads direct response different things like that.
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