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S4 E1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process
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How Stripe Improved the Checkout Process in 2023
Stripe processed $817 billion in transactions last year, which was up 26% from the year before. They talked about how much room there is to improve the checkout process despite the fact that e-commerce is pretty mature. Stripe said 10% of payments fail for no good reason and they gave one tip: Scrolling on a wheel or typing in the dates.
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