How to Track Your Twitter Follower Number

Justin Welsh: To me, the vanity metric is the follower number. So if that number is going up independent of it affecting the downstream part of the creator funnel, it's a vanity metric and you're growing your numbers, but it's not affecting your business, which is what matters. He recommends reverse engineering to find out when someone had no following before they got traction with their content. And then just maybe one note to add your vanity metric thing. Justin Welsh: I'm trying to grow on Twitter because whenever I see growth on Twitter, I can directly track it to visitors to my website or sign up to my email list.