In this episode of Let's Talk ABM, Declan chats to Davis Potter, ABM Marketing Manager, Strategic Accounts at Scale AI. Davis has been schooled by two of the leaders in enterprise ABM, Pega Systems and Google Cloud. He is now leading the Account-based Marketing charge with the startup Scale AI, where he has stood up an ABM program in less than three months with tangible results.
Here's what they cover:
- Key learnings from two major ABM leaders
- How to launch an ABM strategy from scratch
- How startup ABM differs from enterprise ABM
- How Sales makes or breaks ABM success
