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8min chapter
SHOP CAMPAIGNS: Deep Dive
The Unofficial Shopify Podcast
Maximizing Customer Acquisition with Shop Campaigns
This chapter focuses on the role of shop campaigns in helping merchants overcome marketing challenges to acquire customers effectively. It details how Shopify's platform facilitates risk-free marketing through tailored campaigns, outlining crucial budgeting and targeting strategies. Additionally, the chapter examines the personalization features of the Shop app and the launch of Shop Campaigns for Shopify Plus merchants in the U.S. and Canada.
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