The Importance of Vulnerability in Advertising

Vulnerability is just about creating connection and having the person on the other side of a screen o see you as a human being, or see your brand as human. It can be really vulnerable story. That is what i use, personally, in my own marketing. Don't go hunting for a sob story if there isn't one. But at the end of the day, it just has to be the thing that you're a perfect person.