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Gallo: Godfathers Of Wine | The Gallo Family Today | 7

Business Wars

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California Wines: A Journey to Global Recognition

This chapter explores the transformation of California wines, particularly influenced by the 'Judgment of Paris' event in the 1970s, which elevated their status in the global market. It discusses the challenges faced by winemakers as they blend tradition with innovation, featuring insights from a guest researcher on the Gallo family's influence in the industry.

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