12min chapter

The Long Game w/ Elijah Murray cover image

Chuck Aikens: AI in Content Creation, Google’s Role in SEO, and the Future of Search

The Long Game w/ Elijah Murray

CHAPTER

Navigating AI in Copywriting

This chapter explores the changing perceptions of AI in copywriting and content creation, particularly after the launch of ChatGPT. It emphasizes the need for understanding how AI can enhance marketing efficiency while addressing the divide between tech-oriented professionals and creatives. The discussion highlights practical strategies for integrating AI effectively in content creation, underscoring the importance of user-centric approaches to align with evolving content strategies.

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