The New Music Business with Ari Herstand cover image

How Bandcamp is Thinking About Superfans

The New Music Business with Ari Herstand

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Building Community on Bandcamp

This chapter explores the transactional nature of Bandcamp's community features, emphasizing the need for deeper connections between artists and fans. It discusses strategies like listening parties and merchandise sales that can foster engagement, while also reflecting on the misconceptions artists face regarding music distribution platforms. The episode critiques industry metrics for listener engagement and highlights the importance of nurturing a loyal fanbase for sustainable success.

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