Are You Able to Pull Customer Propensity Data?

If you're trying to test out an unproven hypothesis or take on a new customer activation sta, a lot of this data is going to lie within your analytics. Do you need to go through an analytics team? Do you pull it yourself? Is it instrumented? Is it there or not? M but you obviously just can do the best with what you have. And lastly, i think one thing i really want to call out is that it's really important to go into thi step with an unbiased view don't assume you will pursue your idea.