The Business of Fashion Podcast cover image

Demna Gvasalia: “Couture Is The Most Sustainable Way of Consuming”

The Business of Fashion Podcast

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Fashion Is a Platform for Identity

Fashion is so much more about identity than all these other fields. People need that, i think, more than ever. Fashion has a stronger platform than any other of those music or moving people. We have the super department who is very supported by carrying and, you know, we really have, how to say, tools and, i would say, resources to do that also. I cannot say that you can erase it just by saying that is sustainable. It has to start wich we talk about like, textile sustain ability. And there are not many things yet with our technology which will disappear without laying there in the field for centuries.

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