Spotify: A Product Story cover image

03: This party is going to end

Spotify: A Product Story

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What Do You Know About Capping?

We had some near death experience in the u k. A couple of years earlier, rihtsholder imposed restrictions on us where they felt like freter is so good,. And there were two types of caps: a time cap, and then there was a track cap. We believe that it really would mess with people's minds to kind of go along that journey and allowed the experience to convince themselves to go pad. So we thought that was like thoses intrinsicly built in a thing that was all wrong with it. Then we actually did after removing the caps. But t the whole, the story of the cap was, in the uk, consumers mind spot ifi was a cap

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