Rotman Visiting Experts cover image

How to lead in a time of outrage

Rotman Visiting Experts

00:00

Navigating Moral Commitments in Global Markets

This chapter examines IKEA's struggle to balance its progressive Western values with the conservative customs of Saudi Arabia. It details the company's initial tactics to navigate censorship and the subsequent backlash as societal norms evolved, highlighting the challenges of maintaining moral integrity in international operations.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app