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4min chapter
How to lead in a time of outrage
Rotman Visiting Experts
Navigating Moral Commitments in Global Markets
This chapter examines IKEA's struggle to balance its progressive Western values with the conservative customs of Saudi Arabia. It details the company's initial tactics to navigate censorship and the subsequent backlash as societal norms evolved, highlighting the challenges of maintaining moral integrity in international operations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode