Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior, the importance of triangulating your brand’s reputation across multiple platforms, and actionable strategies for optimizing your online presence. With insights into how reviews influence buyer decisions and tips for leveraging negative feedback, this episode is packed with practical advice for marketers looking to enhance their brand’s credibility and conversion rates.

Chapters:

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:01:19 - Why Reputation Management Matters
00:02:27 - Welcoming DJ Sprague and Scott Brandley to PT
00:03:00 - What Is Reputation Management and Why It’s Critical
00:04:48 - How Customer Reviews Drive Trust and Sales
00:06:02 - Amazon's Impact on Consumer Behavior and Expectations
00:08:05 - Reputation Management Strategies for eCommerce Success
00:09:28 - The Power of Social Proof in Boosting Conversion Rates
00:18:04 - Triangulating Your Brand’s Reputation for Maximum Credibility
00:27:41 - Differentiating Seller and Product Reviews for Impact
00:30:16 - Turning Negative Reviews into Conversion Opportunities
00:34:47 - Case Study: How Antigua Wheels Transformed Their Reputation
00:35:36 - Learning from Nike’s Reputation Management Missteps
00:36:39 - The Essential Strategy of Triangulating Reviews
00:39:26 - Boosting Conversions with Q&A Tools and Proven Techniques
00:43:03 - Exclusive Offer for Perpetual Traffic Listeners
00:47:48 - Episode Wrap-Up and Key Takeaways

LINKS AND RESOURCES:

Shopper Approved
Reputation King
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
MPI Glossary
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://discover.taboola.com/perpetual

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