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29min chapter
Nate Jones: Fall of a Nike CEO
House of Strauss
Leadership Shakeup at Nike
This chapter examines the recent CEO transition at Nike, exploring the factors that led to this significant change and its historical context. It discusses the company’s shift towards a direct-to-consumer strategy while highlighting the challenges faced in maintaining its core brand values amidst evolving market dynamics. Through a critical analysis of Nike's response to societal trends and its branding efforts, the chapter reflects on the delicate balance between innovation and connection with consumers.
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