Jack, i think there's ways in which, like, if you can legitimize something around a mission, you can bring fresh capital into it. I could see ike, imagine oring had this or e sleep. Al leadin, a kind of fitness o sleep companies, bik. There's so much they could do that. And again, you can verify that, because you have to wear it. You're already wearing it. So they could bring in slufati.