Well, I think Jamie, that's such a great narrative too, about the idea of creating an experience that people want to be a part of and stay in that experience. Most offices don't meet that criteria. If I think about what really is changing in placemaking, it's this mindset of thinking less about employees as somebody that you transactionally provide accommodation to, but rather thinking about them as a consumer of an experience that you host and curate for them on site. And if you do that, like any good retailer, any good hospitality destination, it's apparent to employees and it attracts them back for the various reasons Jamie described how that manifests itself in terms of space design are flexibility and choice in the office, not one desk that I go to, but a network or a venue of spaces which I can choose, that creates a lot of comfort and choice and optionality for employees, certainly superior technology and connectivity better than I would have in my home office, but also a sense of wellness and support in thoughtful places where I intersect and engage other employees. All of the amenities are important from the standpoint of it creates the occasion for me to bump into somebody and have a conversation and a comfortable setting, which isn't me just doing my work and my desk. So things like wellness, natural light, good coffee, curated experiences, great technology, all of these things really matter, and in aggregate they just have to be better, they have to be superior to what I would have outside of the office and when they are, employees generally will make the right decision for their most productive and where their happiness and they'll make the choice to be in those spaces. But if you look at most offices, most offices felt pretty short of that bar, most were designed more for efficiency than for experience and I think when you lean to efficiency you tend to pack more people into less space, tend to provide less space for these other things that actually create meaningful connection, tends to give employees the feeling of being more of a cog in a wheel rather than a consumer of experience

you're trying to really create for them.