The Future of Incrementality in Advertising

What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, AI tuning, creative velocity, and less button pushing, more strategy. 

In this episode of the Podcast, VP of Paid Media, Tony Chopp, shares an exclusive insider recap of what Meta’s top brass revealed about the evolving ad platform and what it means for performance marketers.

You’ll learn:

• Why Meta is obsessed with incrementality (and how it’s changing measurement forever)

• How creative diversity and fatigue are impacting ad performance

• What Meta’s new “Opportunity Score” and “Headroom Analysis” tools actually mean

• How AI is becoming customizable with profit and LTV signals

• What you should start doing today to future-proof your ad strategy

This isn’t just another update—it’s a roadmap for what’s coming next.

Show Notes:

• Explore the PROPHIT System: prophitsystem.com

• Get your ticket to the UGC Workshop: https://offers.youradmission.co/ugc-production-machine

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• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

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