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Design research is tricky. When you work with a great design researcher you get to see the skill and subtlety involved in executing research that avoids biases and reveals fresh insights.

When your research participants are neurodiverse the task of the design researcher becomes even more complex, but this is where this episode's guest, Ashley Peacock has developed her expertise.

Ashley shares her career story and talks about the tactics that make design research more inclusive. Key take-aways are that there's no perfect approach and you need to be kind to yourself as there will be mis-steps to learn from. We hear about the power of Autemojis and fall in love with Weird Pride.

About Ashley

Ashley works primarily on AbilityNet’s inclusive user-research practices. Her expertise lies at the intersection of cognitive science, AI and technology.

Ashley previously led a company for four years, specialising in tailored assistive solutions for governments, businesses, and charities. This included creating 3D autism simulations, collaborating with the NHS on a mental health triaging tool during the COVID pandemic and engineering custom software to help people with neurodegenerative conditions to read again, working in partnership with UCL.

As a neurodivergent professional she continues to make an impact in this field through public speaking, writing and research.

Episode Links

Damian Milton's Double Empathy Gap Article.

Ability Net

Weird Pride

Learn about Dinah Murray

Service Design YAP is developed and produced by the Service Design Network UK Chapter.
Its aim is to engage and connect the wider Service Design community.

Episode Host: Stephen Wood
Production Assistance: Jean Watanya

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