B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More
Sounds Profitable
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Insights on B2B Podcast Advertising and Evolving TV Investment Strategies
Exploring the substantial investments made by B2B brands in podcast advertising, showcasing successful advertisers like Staples and Indeed. The chapter also addresses the impact of podcasting on B2B marketing strategies and discusses the shift in TV investment strategies towards programmatic buying and the growth of digital audio advertising in Australia.
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