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S1 EP5: How to Grow an Online Community With Mario Gabriele, The Generalist

Perpetual

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Shifting a Revenue Model

McCormick: I was worried that we might see our recurring revenue base drop significantly. The rational was fairly straightforward, in the sense that community can be free so that it can live and spread across the internet. Community are for the folks that you know move down that funnel and really want to engage more deeply with a higher willingness to pay.

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