#109: Rachel Botsman—How Trust Works in the Business World
Why That Worked – Presented by StoryBrand.ai
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The Changes Around Trust Are Shaping the Business World
Makrashiff: We're moving to this world where trust is returning, in a strange way, to individuals. 92 % of people whold trust another person for a recommendation over a traditional advertising campaign. Makrashiff says technology kind of accelerates this process and that has consequences both good and bad.
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