Makrashiff: We're moving to this world where trust is returning, in a strange way, to individuals. 92 % of people whold trust another person for a recommendation over a traditional advertising campaign. Makrashiff says technology kind of accelerates this process and that has consequences both good and bad.
We talk a lot about “trust” in our businesses. But a lot of us are getting it wrong. On this episode, Oxford lecturer and bestselling author Rachel Botsman joins us for a fascinating look at how trust works in the business world, how it’s changing, and what we need to do to keep up.
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