How to Speak to More Customers in Your Ads

The better you can speak to more of those customers, the better you can sell your products broadly. The job of the marketer is to be able to bring out different elements of those value propositions and how they relate to different ones of those customers. And so I want to take you through a few examples where I've seen this really specifically to try to help you get into this mentality as you think about your ads.