Resting grumpy face :(
Shameless
00:00
Sophia Begg: A 19 Year Old Influencer
Sophia Begg is one of the biggest Australian influencers of the moment. She has more than 1.7 million followers across Instagram and TikTok. Yuzara says she's probably not in her core demographic, Gen Z or Alpha. The 19-year-old was recently offered a sponsored selfie by Fendi to promote their new collab with Mark Jacobs. It made Yuzara feel two things: Sophie Dofar is killing it and good on her; and that luxury brands want to reach an older demo with disposable cash.
Transcript
Play full episode
