The "What is Money?" Show cover image

The Psychological Tools of CIA Operatives with Andrew Bustamante (WiM328)

The "What is Money?" Show

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The Importance of Ego

R.I.C.E. reward ideology, coercion and ego. Ideology is the strongest of the four; Ego is the second strongest. Coercion is so dangerous because you only get one chance. If you coerce somebody one time and you're caught, you never get back to where you started ever again.

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