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Expired domains & SEO – DNW Podcast #427

Domain Name Wire Podcast

CHAPTER

Why Did Name Jet Sell for So Much?

The top sale on name jet last month was nchc.org, which everyone listening knows that domain in and of itself is not worth six figures. The reason this went for so much money is it has a lot of potential to rank quickly for a lot of very lucrative health related keywords. In Google, they really will only prioritize ranking very trusted, very established websites for things related to health. And so that's essentially what the person who bought nchc was buying,. They were buying age, they were buying very established old backlinks like I was talking aboutlike that have a lot of power when it comes to ranking signals.

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