8min chapter

How I Built This with Guy Raz cover image

Ouidad hair products: Ouidad Wise

How I Built This with Guy Raz

CHAPTER

Success and Challenges in the Hair Care Industry

This chapter follows the journey of a salon owner who expanded into creating hair care products and educating stylists on cutting curly hair. It discusses the balance between building a national brand through products and maintaining strong client relationships. The guest also shares their experience providing support to individuals seeking refuge at their salon during the events of September 11th, 2001.

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