The Use of Jokes in Political Campaigns and Conferences

Can Rishi Sunak and Keir Starmer tell a decent gag, and does it matter? Why did 'From Stalin to Mr Bean' do so much damage to Gordon Brown, and why did Nick Clegg once compare David Cameron to Toilet Duck?

Matt Chorley and election masterminds Peter Mandelson, Polly Mackenzie and Daniel Finkelstein remember when politicians being funny made a difference, and when their side-splitters fell flat.

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